2010 Program Schedule

8:00 a.m.

Registration Opens

8:30 a.m.
Sponsor

Conference Opening & Keynote Address 

Speaker: Dr. Robert Rosen, Author of Just Enough Anxiety:
The Hidden Driver of Business Success

Internationally recognized psychologist, best-selling author, researcher and business advisor to world-class companies, Dr. Robert Rosen will deliver this year’s keynote address.

9:00 a.m.

Educational Sponsor

General Session 1
Change is Good, Really! The Changing Face of the Media

Moderator: Michael Freedman, Executive Director of the GW Global Media Institute, George Washington University

Speakers: Jason Klarman, General Manager, Oxygen Media; John Lawson, Executive Vice President, ION Media Networks; and Peter Smyth, Chairman and Chief Executive Officer, Greater Media, Inc.

The modern media landscape continues to change at a breakneck pace. New markets, new technologies, and recession drawbacks all have a direct impact on your ability to stay at the top of the game. Our panel’s industry leaders give insight into the future of the media industry and discuss key strategies to keep your business current and thriving.

10:05 a.m.

Educational Sponsor

General Session 2
How Media Can Change the World

Moderator: Roz Abrams, Television Journalist & Anchor

Speakers: Sylvia Aguilera, Executive Director, Hispanic Technology & Telecommunications Partnership; Carolyn Brandon, Senior Industry & Innovation Fellow, The Georgetown Center for Business & Public Policy; Barbara Kasoff, President, Women Impacting Public Policy (WIPP); Jane Mago, EVP/Legal & Regulatory Affairs & General Counsel, National Association of Broadcasters (NAB)

With more than $7 billion dollars allocated by the federal government under the American Reinvestment and Recovery Act, what is the media industry's role in ensuring every American is online? Learn from industry leaders on how you and your company may be impacted by this commitment to broadband deployment and how it CAN generate revenue opportunities.

11:05 a.m.

Sponsor

Break

11:15 a.m.

Mignon Clyburn		Michael Copps		Robert McDowell

General Session 3 -
A Follow-up Conversation with the FCC

Moderator: Henry Rivera, Partner, Wiley Rein LLP

Speaker: Commissioners Mignon Clyburn, Michael Copps and Robert McDowell (confirmed); FCC Chairman & Commissioners (invited)

2010 is certain to bring about change in our nation's capitol. Washington politics is more dynamic than ever, and so is the FCC. Join FCC Chairman & Commissioners (invited) back again this year to discuss the regulatory hot buttons for 2010 and how they will affect you personally and professionally.

12:15 p.m.

Sponsor

Keynote Luncheon, Pass the Gavel and Achievement Award Ceremony

Keynote Speaker: Vivian Schiller, President & CEO, National Public Radio

Presentation of the AWRT Achievement Award to Chickie Bucco

1:30 p.m.

Educational Sponsor

General Session 4
Click Here: Instant Marketing in the Digital Age

Moderator: Carol Grothem, Vice President (Broadcast Manager), Campbell Mithun

Speakers: Amanda Barrett, Director of Marketing, mediabistro.com; Brian Benedick, President, Katz 360; Colleen Brown, President & CEO, Fisher Communications; Jonathan Lee, Retirement Living TV; and Mary Stack, Vice President of Media, Discovery Channel

Thanks to expanding online world, your business has seconds to make a first impression – and those seconds can make or break a sale. Our panel, comprised of the industry’s top marketing experts, will give you insight into how successful businesses take advantage of the digital media and social networking sites. Learn the tactics you need to create buzz, generate revenue, and market your business in the digital age.

2:30 p.m.

Break

2:45 p.m.

General Session 5
Hit the Target: Proven Niche Marketing Successes

Moderator: Marissa Miley, Journalist & Author of Advertising Age White Paper The New Female Consumer

Speakers: Susan Banks, Executive Vice President, TV One; Elisa Camahort Page, Co-Founder & COO, Blogher; Carmen DiRienzo, President & CEO, V-me Media Inc.; Brenda Freeman, Chief Marketing Officer for Young Adults & Kids Media, Turner Broadcasting; and Barbara Shipley, Sr. Vice President of Brand Integration, AARP

In today’s economy, marketing to a specific audience can be a cost-effective and creative way to improve your company’s outreach. Discover how you can take advantage of niche marketing to maximize and diversify your business’s client base. Our experts will give their perspective on how to tailor your approach to reach your target audience – and still get that bottom line.

4:00 p.m.

Sponsor

Speed Networking 101

Much like a "Speed Dating" format, this Speed Networking session will ensure you have a structured – and fun – opportunity to meet and greet your AWRT colleagues from around the country. This is the perfect setting to make lasting impressions for those of you who are new to AWRT or new to the Women’s Media Forum. Make new connections, renew old friendships, but mostly ENJOY this networking event with a speedy twist! This session will be led by the AWRT National Capital Area President, Jonelle Henry, Associate Producer for C-SPAN.

5:15 p.m.

Reception & Tribute to AWRT New Members

8:00 a.m.

Power Breakfast
Chapter Leaders' Idea Exchange & BELL Awards Ceremony

Come celebrate the triumphs of AWRT's 30+ chapters with the annual Bringing Excellence to the Local Level (BELL) Awards.

AWRT chapter leaders will participate in roundtable discussions. Share your triumphs and challenges as chapter leaders during this interactive program. Roundtables to include: Board Leadership/Succession, Finance and Treasury, Membership, Programming, Strategic Planning and Innovative Communications.  

10:15 a.m.

Chapter Reports

11:45 a.m.

State of the Association,
Annual Business Meeting and Silver Bowl Contribution Ceremony

12:45 p.m.

Forum Concludes - See you next year!